Alton Towers Resort


We celebrated Half Term at Alton Towers by inviting Britain’s biggest family to take on Britain’s Greatest Escape; putting the theme park to the test ahead of the first school holidays since lockdown lifted.
Sue and Noel Radford, along with 15 of their 22-strong brood, packed up five suitcases, two pushchairs, and loaded a 17-person minibus for their visit. Strong images and film assets secured blanket coverage across nationals, regionals and consumer titles including The Sun, Daily Star, Mirror and ITV Granada.
With Half Term kicking off on a Bank Holiday Monday, we also hosted ITV This Morning’s Josie Gibson as she went live from the Resort, chatting to guests, riding the Royal Carousel and braving Oblivion – much to the amusement of Alison Hammond and Dermot O’Leary!

Amusing times at Britain's favourite amusement resort.