Morrisons

ROYAL WEDDING: MORRISONS MAKES IT

We suggested two new PR-led products for the Morrisons Royal Wedding celebrations: a value lemon and elderflower cake, and a Meghan Bouquet, featuring the new Princess's favourite flowers.

Both products generated media headlines making sure Morrisons had disproportionate share of media conversation pre, during and post the Royal occasion, and both flew off the shelves, too.