We've just completed the second year of #SleepWalkForShelter, the 10k march from Shelter to help end homelessness. It's an idea conceived, produced and promoted (via PR and advertising) by The Academy.
This year it was supported by celebs including Edith Bowman, Nicola Roberts, Fara Williams, Rita Ora and Rio Ferdinand.
Thousands of people took part helping #SleepWalkForShelter raise over £1m for the Shelter cause.
Good work works.