Domino's

Slices of Delight

Domino’s had the perfect remedy to those on a health-kick by launching the new Delight range of pizzas that contain 650kcals. To celebrate the new additions and help lift the January blues, Domino’s floated giant, inflatable Slices of Delight around iconic London landmarks.

1,000 lucky pizza-lovers who first spotted, shared or reposted #SliceOfDelight were rewarded with free pizza.
 
The light-hearted imagery and lower-calorie pizza captured the imaginations of broadcast, print and online media.

Simply delightful.