Disney Junior

STICK IT TO THE SUN

Last month we used the power of Mickey Mouse and friends to help parents and children with road safety as part of our Parenting Hacks campaign for Disney Junior – an initiative to help people with the difficult task of parenting.
 
This month we launched our latest hack to help parents keep their kids safe in the sun with child vampire Vampirina from the Disney Junior hit TV show appearing on colour-changing stickers that remind parents to reapply sunscreen.
 
100,000 stickers were snapped up in supermarkets and airports around the country in just two weeks, with a partnership with the British Association of Dermatologists seeing sun safety guides created and given away for free with every pack.
 
Our pod and vodcast content has been viewed hundreds of thousands of times already with mainstream media coverage including Sky News, Metro, Daily Mirror, Daily Express and many more.
 
Top work from the team, and just in time for the heatwave.