We unboxed Amazon Prime Day 2018 by hosting the first ever Prime Day event in celebration of 36 hours of epic deals.

The countdown was marked with the appearance with a number of giant of Amazon Prime boxes in UK cities, which culminated in an unboxing event with a series of unique experiences from Amazon Music, Reading and Video.

Best-selling author Ant Middleton did a reading and Q&A in the morning, Paddington made an appearance at a special screening of Paddington 2 in the afternoon and music icons Take That! performed their greatest hits to a screaming crowd of happy Prime members in the evening. Hundreds of people attended the actual event, but news of the activity spread far an wide generating over 850 pieces of coverage.

Prime Day 2018 was the ‘Greatest Day’ that we’ll ‘Never Forget’ (sorry!).