We've just launched one of our biggest campaigns to date spanning own, earned and paid media for Lucozade Sport.
Earlier in the year we supported the brand's elite ambassadors, heavyweight boxer Anthony Joshua and the England football Lionesses, but the second half of the year has seen us switch our attention to increasing the brand's relevance with grassroots "movers".
Working with The Independent we've scoured the country to find and celebrate 50 people who inspire other people to move in the inaugural Lucozade Sport Movers List.
Shot by sports photographer of the year, Andy Hooper, the results have been compiled into a physical book, media partnership and online gallery.
100s of assets have been created enabling us to connect Lucozade Sport with grassroots media and communities ranging from open swimming to bikestormz to heavy-metal fitness classes.
The campaign's not long launched, and continues into next year, but the early results show it's already performing on all reach, engagement and sales measures.
Made to Move.