To celebrate all love this Valentine’s Day, Morrisons launched one of the UK’s most colourful flowers, the Rainbow Rose, for anyone to give to anyone else.

The rainbow is used worldwide to symbolise Pride in the LGBTQ+ community, and Morrisons partnered with LGBTQ+ youth homelessness charity, The Albert Kennedy Trust to launch the rose with 50p per rose being donated to the charity.

The Rose was the lead feature on ITV’s Lorraine show and This Morning as well as achieving over 50 pieces of national, regional and consumer coverage, which resulted in a sold out product.

A blooming good result all round.