Lucozade Sport is a key supporter of the England women's football team, the Lionesses.
Ahead of the FIFA Women's World Cup, the brand released Three Lionesses, a reworking of the most famous England song, Three Lions.
It's the soundtrack to a beautiful ad and our publicity team scored heavily with hundreds of pieces of coverage from ITV News to The Guardian driving over 1m organic video views.
Footballing legends and celebrities including the Lionesses themselves, The FA and the likes of Shearer, Barnes and Crouch extended the reach by revealing the lyrics online in dedicated social posts.
Fingers crossed it inspires the Lionesses to bring it home.