Sprouts get a hard time as it is, and after the unseasonably hot and dry weather earlier in the year, British farmers were facing a depleted crop that had grown to half the length of the usual stalks with varying sprout sizes.
To combat food waste Morrisons released Wonky Sprouts Stalks for just 75p - half the price of standard sprout stalks.

The newest addition to the Morrisons wonky range generated coverage across national, regional and consumer titles and received high praise for supporting British farmers and customers alike.