WWE visited London for one night only during a whistle-stop world tour, which we used as an opportunity to build brand awareness through mainstream media, sports integration, and WWE’s commitment to promoting women’s wrestling.
The day ranged from having WWE Universal Champion Roman Reigns on the sofa of Good Morning Britain to discuss the UK’s fanbase, WWE Superstar Alexa Bliss talking to the BBC about how much women’s wrestling has evolved in the past five years, and activity with Arsenal FC creating content for its channels and hosting star striker, Pierre-Emerick Aubameyang, at the main event.

Busy day!