The world’s biggest sports entertainment company, WWE, arrived in the UK for one of their annual sell-out tours consisting of 11 dates up and down the country. We managed that week’s episodes of Monday Night Raw and SmackDown Live that aired live from the Manchester Arena as well as setting up countless media opportunities ranging from raising brand awareness with next-generation media, to mainstream media activity and promoting women’s wrestling.

Highlights included having SmackDown Women’s Champion Becky Lynch appear on the digital boards in Piccadilly Circus, commentary team Michael Cole and Renee Young in the studio for BBC 5 Live’s Breakfast Show, WWE Superstars hosting an anti-bullying rally at Old Trafford with over 100 children, The New Day filming a segment with Hacker T-Dog, a comedy puppet character, to feature in the leading free-to-air national TV Saturday morning children’s television show, CBBC’s Saturday Mashup and popular YouTuber and WWE fan, Joe Weller coming backstage to meet some of his heroes and cut a promo.