According to tradition it’s a sign of good luck to find a double-yolked egg. So, this Easter Morrisons launched a limited edition range of guaranteed Double Yolkers to bring good fortune to customers. It’s no surprise they’re considered lucky, given there’s less than a one-in-a-thousand chance of finding two yolks in a single egg.
The limited-edition eggs were selected by Morrisons ‘eggsperts’, who would carefully hold larger eggs up to a special high powered lamp to spot the outline of the extra yolk. Those with double the yolk are then put to one side and sold as an Easter treat in Morrisons stores for £1.50.
News of the Easter egg innovation spread across national, regional and consumer media with the lucky eggs going down a storm in-store.