Eight months ago a former Russian spy and his daughter were found seriously ill on a bench in Salisbury. They had been poisoned in a suspected attack. Earlier that day the pair had been dining at the local Zizzi restaurant, which ended up being shut down whilst the authorities investigated. The restaurant was given a clean bill of health in September and handed back to Zizzi.
At a time when it would be easy to withdraw from the hard-hit city, Zizzi HQ authorised a full refurb and asked us to plough ahead with a re-opening plan to demonstrate its commitment to the community.
Our #ZizziLovesSalisbury campaign involved local influencers, first responders and organisations to show Salisbury is back in business. Kicking off with a "pay as you feel" re-opening day with all monies donated to the Mayor's Appeal and culminating in a re-launch party, The Academy handled all logistics and, of course, the media management.
The campaign generated over 350 pieces of positive media coverage ranging from BBC Radio 2 to The Times and, crucially, all the local Salisbury media.